Background

Conceived in KwaZulu Natal, South Africa in July 1997, 18 successful issues of Tee to Green were printed in that province before the paper was launched nationally in March 1999. It increased in size and print from 24 pages and 24,000 copies to up to 48 pages and 40,000 copies.

Tee to Green is today the largest golf publication in Southern Africa. The newspaper provides the ideal medium for reaching the affluent and lucrative golf market.

We pride ourselves on an excellent distribution network which ensures the paper reaches some of the remotest clubs, courses and ranges in the country. Thus Tee to Green is truly a golf publication read extensively by golfers nationwide!

Our association with easyGolf Worldwide (Pty) Ltd enables us to offer opportunities for corporate advertisers and sponsors to enjoy extended publicity, awareness and benefits from our involvement with global golf travel as well as golf days, weekends-away and professional tournaments.

Editorial Content

Tee to Green has a content of approximately 70% Southern African golf news and approximately 30% international news. We cover professional golf news, but our focus is on Southern African amateur golf. We feature news and results for the following sections: Men, Ladies, Junior, Development and Foundation news and results. Articles are topical, balanced, informative and current.

Circulation

40,000 copies of Tee to Green are printed by Media 24 on the first Monday of every month. The publication is available free of charge at more than 560 golf clubs, pro shops, driving ranges, golf resorts, estates and selected hotels throughout Southern Africa.

Estimated readership is 120 000 readers each month

Distribution

Greater Gauteng: 20 000
KwaZulu Natal: 5 500
Western Cape: 6 500
Free State: 2 500
Eastern Cape: 3 000
Southern Cape: 2 000
Botswana/Namibia/Swaziland: 500

NOTE: 39,000 copies are physically delivered to golf outlets while 1000 are posted to outlying areas.

Returns

From January to December 2003 an average of 800 copies per month (1½%) were returned from the 40,000 distributed.

Golfing Poll